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| HeroRATs: Lessons to be Learned from Successful Diffusion |
| Monday, May 25, 2020 |
| 12:00 PM–12:20 PM |
| Virtual |
| Area: CSS |
| Chair: Kristin Griffith (Utah State University) |
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| HeroRATs: Lessons to be Learned from Successful Diffusion |
| Domain: Theory |
| KRISTIN GRIFFITH (Utah State University), Scott Page (Utah State University), Sarah E. Pinkelman (Utah State University) |
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| Abstract: While the field of behavior analysis continues to grow, there is an ongoing need to expand into new domains to address wide-ranging, socially significant problems. These efforts might be aided by better understanding the process of diffusion or the spread of innovations to those would benefit from their use (Rogers, 2003). Diffusion researchers have focused on identifying commonalities across disciplines that are predictive of successful adoption of innovations and this integrated knowledge holds potential to effectively bring a science of behavior change to the masses. Using the diffusion of rat detection technology (HeroRATs) as a case example, we will describe the critical attributes of this behavioral innovation that led to its adoption, illustrating how the diffusion framework might be used to guide those attempting to disseminate behavior analysis into novel arenas. |
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