|Behaviorism in the News Media
|Monday, May 31, 2010
|9:00 AM–9:20 AM
|Seguin (Grand Hyatt)
|Chair: Josh Pritchard (University of Nevada, Reno)
|Behaviorism in the News Media: Analysis of Experts, Lay People, and Opinions in Television Broadcasts
|CHELSEA WILHITE (University of Nevada, Reno), Thomas Wade Brown (University of Nevada, Reno), W. Larry Williams (University of Nevada, Reno), Melissa Nosik (University of Nevada, Reno), Josh Pritchard (University of Nevada, Reno)
|Abstract: People within the field of behavior analysis often comment on how, despite the efficacy of their technologies, behavior analytic practices are not widely accepted by mainstream cultures. Television and internet multimedia are readily available tools which behavior analysts can use to disseminate technologies, principles, and philosophy. In order to effectively utilize multimedia, however, behavior analysts must study and develop protocols for contacting and interacting with the gatekeepers of those media outlets. This paper will include an inside look at the process (task analysis) through which many news media gatekeepers go when looking for “experts” to interview in any given field. The task analysis has been developed by an Emmy award winning television news journalist who, after 12 years in the media, is now working in the behavior analytic field. The paper will also present some of the relevant data within the process and dissemination of television and internet news media and point to some steps behavior analysts can take to more effectively make use of these common technologies.