| Abstract: Since 1984, the nonprofit organization TED has been hosting conferences devoted to “Ideas Worth Spreading” in technology, entertainment, and design (see TED.com). Over the years its scope has broadened to include talks on science, politics, education, culture, and psychology. More than 500 talks have been viewed online over 100 million times by more than 15 million people around the world. Some talks quickly become shared experiences, with the premise presented gaining widespread cultural appeal. Many TED speakers discuss phenomena directly in the behavioral domain, such as Philip Zimbardo on how people become heroes (or monsters), Barry Schwartz on the paradox of choice, Dan Gilbert on happiness or mistaken expectations, Joachim de Posada on delayed gratification, Jonathan Haidt on moral reasoning, Dan Pink on the science of motivation, or Rebecca Saxe on how we read each other’s minds. In this event, panelists will discuss how some of these popular ideas can be questioned, further explained, or even supported by behavioral research and existing data. Panelists will also discuss ideas on how to promote behavior analysis outside of behavioral conferences and journals, such as supporting behavioral presentations at future TED conferences. |