Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


Seventh International Conference; Merida, Mexico; 2013

Event Details

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Poster Session #45
OBM Posters
Monday, October 7, 2013
7:00 PM–9:00 PM
Gran Salon Yucatan (Fiesta Americana)
90. Reducing Nonfatal Occupational Injuries among Hispanic Workers with the Implementation of Behavior-Based Safety Training in Spanish
Area: OBM; Domain: Applied Behavior Analysis
SIN CHIEN LEE (Western Michigan University), Douglas A. Johnson (Western Michigan University), Angela R. Lebbon (Lehman College, CUNY)
Abstract: As Hispanics’ labor-force participation increases in the United States of America, their nonfatal occupational injuries and illnesses have been increasing as well. Hispanics accounted for more than half of the minority cases in the U.S., and have surpassed other minority groups in their share of the nonfatal occupational injuries. In addition, Hispanics were found to be the ethnic group that has the highest rate of injuries within the U.S. Several factors have been examined as to why Hispanic workers are generally experiencing higher injury rates, including a lack of fluency in English. A review of the literature found a paucity of research for combining behavioral safety training with language considerations for Hispanic workers. The present study investigated the promotion of safe behaviors among Hispanic workers through the implementation of a Spanish behavior-based safety program.
91. Understanding the Impacts of Advertisements in Social Networking Sites
Area: OBM; Domain: Applied Behavior Analysis
ASLE FAGERSTRØM (The Norwegian School of Information Technology), Maria Lillemoen (Oslo and Akershus University College)

Social network advertising is a term that is used to describe a form of online advertising that focuses on social networking sites. This study seeks to expand our understanding of the impact social network advertisements has on a target segments behavior. Skinner (1957) defined verbal behavior as behavior that is reinforced through the mediation of another person's behavior. Verbal behavior is, therefore, operant behavior. By this means that verbal behavior refers to all vocal, written and signed behavior where this particular behavior is reinforced by another person. A social network advertisement campaign was arranged (A-B-A-B design) to increase traffic from a social network site to a website that provide the public with information and counseling service regarding alcohol, drugs and substance abuse. The website's target group is youth experimenting with drugs and their parents. Results shows that traffic to the website was significantly higher in the campaign weeks (week 10 and 12) compare to the weeks without any advertisements (week 9 and 11). We also find that the verbal stimuli that were used had different impact with regards to traffic increase. The results will be discussed in relation to the concept of verbal behavior.

92. Coping With Stress After a Downsizing in a Mexican Retail Company
Area: OBM; Domain: Applied Behavior Analysis
REBECA GONZALEZ (Monterrey Technological Institute )

In this moment many companies at Mexico are planning to downsize their labor force but, what happens with the people that remain in the company? When the organization suffers structural changes the employee is forced to move from their comfort zone and to relearn new behavioral codes. The employees can have a different perception of their tasks and about themselves within the organization; causing a serious behavioral and emotional outbursts. This make stress level up in the organization and they must have to cope with stress of the new task the must do and the old ones. A coping plan designed to specific positions in the company can make the area more productive in the case of errors.

93. The Monetary Effect of Performance Management Compared to Traditional Management Using Historical Data
Area: OBM; Domain: Applied Behavior Analysis
MARI D SOLHEIM (Master Student), Ingunn Sandaker (Oslo and Akershus University College), Tom Endresplass (Quality Manager, Maze Feedback AS)

The purpose of this case study was to showcase the monetary value of using behavior management, and hopefully for different Norwegian organizations to obtain a broader understanding of the benefits. Traditionally banks operate with goals for the present year based on last year's figures. In January 2011, the Norwegian consulting company, Maze, implemented a performance management intervention in a Norwegian bank. The behaviors of sales advisors with the highest number of meetings and sales represented best practices and were used to set the standard for what was expected of every sales advisor. The intervention, initiated by the new region bank manager included an assessment of key behavior indexes and incorporating these in measurable goals of e.g. ten weekly costumer meetings for every sales advisor across all offices in the region. Independent variables used were computer based feedback system, monetary incentives and antecedents. The number of beam products sold in costumer meetings and number of costumer meetings were the dependent variables. The analysis indicates an upward tendency after the implementation in both number of meetings held, and goal attainment in terms of beam products sold.

94. An Experimental Study of Escalation in Information Technology Projects
Area: OBM; Domain: Applied Behavior Analysis
HILDE MOBEKK (Oslo and Akershus University College), Asle Fagerstrøm (The Norwegian School of Information Technology), Donald A. Hantula (Temple University)
Abstract: The basic idea of discounting theory is that humans discount the future consequences of their choice. Discounting often involves a choice over time or/and uncertainty between a smaller and a larger outcome. The smaller reward is available sooner or at a higher probability than the larger reward. Research within discounting theory demonstrates that escalation may be due to a continuous choice of the smaller outcome. We performed an experiment to study escalation within IT projects. In a simulated IT project, 17 participants were asked whether they would continue an ongoing project despite negative feedback (about schedule, budget and functionality), or sell the project in its current state to an external IT company. The results indicate that all of the 17 participants generally discounted the project value by accepting a lower sales price when the odds against project success were higher, but with different discounting factors. Three of the participants chose to continue to allocate additional resources to the project (shown by demanding a relatively high sales price) at high odds against project success. These results indicate that the discounting framework may contribute to a better understanding of the phenomenon of escalation in decision-making within IT projects.



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