Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


36th Annual Convention; San Antonio, TX; 2010

Event Details

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Panel #258
Professional Development Series: Creating and Marketing Behavior Analytic Products
Sunday, May 30, 2010
3:00 PM–4:20 PM
Texas Ballroom Salon E (Grand Hyatt)
Area: EDC/TBA; Domain: Service Delivery
Chair: Timothy C. Fuller (University of Nevada, Reno)
JANET S. TWYMAN (Headsprout)
STEPHEN E. EVERSOLE (Behavior Development Solutions)
MICHAEL J. MALONEY (Teach your Children Well)
Abstract: An interested behavior analyst can often find workshops, books, and conference sessions that propose to teach them how to begin and run their very own behavior analytic business. Most often, these workshops converge upon the intricacies involved in setting up and managing a company that provides direct human services such as autism treatment or behavior support for schools or the private sector. While this is an important skill-set, and any behavior analyst could benefit from its addition to their repertoire, this panel will discuss the other side of entrepreneurial activity – product development and sales. This panel contains behavior scientists who have utilized their expertise to create teaching products that they subsequently marketed successfully to an audience that ranges from young children to adult professionals seeking certification. They will share their story and the history that set the stage for their entrepreneurial behavior allowing for mainstream dissemination.



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Modifed by Eddie Soh