|Abstract: B.F. Skinner’s theoretical writings emphasize the relevance of behavior analysis for solving complex human problems. Unfortunately, of late, applied behavior analysis has become synonymous with services for those with autism and other developmental disabilities. However, behavior analytic training allows individuals to work effectively in a wide range of areas. Moreover, being flexible in service provision is the key to a successful business model. The current paper will offer strategies and guidelines for use in starting a business in behavior analysis. Specifically, information on conducting demographic analyses, identifying community needs, and designing marketing strategies will be offered. In addition, specific practice guidelines that can be used to enhance programmatic outcomes will be discussed.
Kimberly Berens, Ph.D., BCBA is the President and Founding Director of Center for Advanced Learning, Inc. Her work centers on using behavior analysis to produce academic transformation with a wide-range of learners. Dr. Berens currently owns and operates three private learning centers located in Reno, Carson City, and Medford, Oregon. Through these centers, Dr. Berens and her team have developed a variety of learning programs that consistently produce an average of one year’s growth in 40 hours of instruction. Dr. Berens is also an experienced educational researcher who has published and presented extensively on science-based approaches to education and learning. She currently serves as an affiliated professor in the Behavior Analysis program at the University of Nevada- Reno.|