Baer, Wolf, and Risley (1968, 1987) described behavior analysis as applied, behavioral, analytic, conceptual, technological, effective, and displaying generality. Each of these characteristics defines behavior analysis as a field of research and application. School-wide positive behavior support (SWPBS) is an application of behavior analysis. SWPBS also can be defined within the context of these seven characteristics, meeting the criteria for applied behavior analysis established by Baer et al. This presentation will discuss school-wide positive behavior support within the context of the seven characteristics identified by Baer et al. to demonstrate that SWPBS applies behavior analytic principles and technology to non-clinical populations to demonstrate the utility (ecological validity) of behavior analysis.