Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


32nd Annual Convention; Atlanta, GA; 2006

Event Details

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Invited Paper Session #10
CE Offered: BACB

OBM 2006: A View From the Field

Saturday, May 27, 2006
1:00 PM–1:50 PM
Centennial Ballroom I
Area: OBM; Domain: Applied Research
CE Instructor: Leslie Wilk Braksick, Ph.D.
Chair: Timothy D. Ludwig (Appalachian State University)
LESLIE WILK BRAKSICK (The Continuous Learning Group, Inc.)
Dr. Leslie Braksick is noted for energy, honesty, and an intense commitment to results. She has earned the trust of AT&T, Bayer Corporation, Chevron Corporation, Ingersoll-Rand, Bell Atlantic, H.J. Heinz, and many other companies. Dr. Braksick’s power-packed, practical teaching, her personal ease, and her down-to-earth style make her the speaker of choice for anyone seeking the Holy Grail of strategy execution. Her key message—“success is driven by human behavior and the consequences that shape it”—resonates with today’s grand-slam execution challenges, like M&A, corporate creep, supply chain management, technology implementation, attracting and retaining top talent, succession, and knowledge management. In addition to speaking at conferences for Inc. Magazine, The Conference Board, and the International Society for Performance Improvement, Dr. Braksick is in great demand for strategic internal meetings. Executives of Fortune 100 companies turn to her for a message that is totally customized to advance their cause, delivered with passion, and grounded in real-world results. High demand to spread the word prompted her first book, Unlock Behavior, Unleash Profits (McGraw-Hill, 2000). Her provocative ideas have appeared in numerous popular business publications and refereed journals.

In this address, Dr. Leslie Braksick will offer her perspective on the State of Organizational Behavior Management (OBM) from the consultant and clients point of view. As a behavioral leadership coach to Fortune 100 executives and as the Co-Founder and Chairman of the largest behaviorally-based consulting firm, Braksick has an important perspective on the world of work and the opportunities and challenges for OBM practitioners. Braksick will discuss current and emerging trends in business and the role of behavior analysis in those trends. She will highlight client examples where Fortune 100 companies are, today, relying on behavior analysis as their strategic weapon for high performance and competitive differentiation. She will also draw attention to clients who say they are focusing on behavior but, in reality, use programs that have no scientific underpinning. The voice of the client will be seen and heard using video technology. Finally, Braksick will offer her perspective on areas of needed study by OBM researchers as well as how the OBM network might better market their behavioral solutions.




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