Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


32nd Annual Convention; Atlanta, GA; 2006

Event Details

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Invited Panel #63
CE Offered: BACB
Promoting and Exporting ABA Values Along With Our Technology
Saturday, May 27, 2006
3:00 PM–4:20 PM
Centennial Ballroom II
Area: CSE/TPC; Domain: Applied Research
Chair: Maria R. Ruiz (Rollins College)
CE Instructor: Maria R. Ruiz, Ph.D.
Panelists: HENRY S. PENNYPACKER (University of Florida), KENT JOHNSON (Morningside Academy), RICHARD M. FOXX (Pennsylvania State University)

The best case scenario for most behavior analysts would be the successful promotion and exportation of our values and technology with no sacrifice of our science. One approach to be discussed focuses on marketing the benefits of our technology without attempting to market our world view simultaneously. Evidence for the quality of our products and services is found in the direct measures of behavior that are the foundation of our science. Consumers frequently recognize the value of this and wonder why it is absent in other services they receive. One of our basic values is thus transmitted. Behavioral educational methods which rely on direct measurement strategies have been amongst the most important technological contributions of our field. We will present a set of rights and responsibilities related to education developed by an ABA Task Force to illustrate the values that underlie promoting and delivering these technologies. Key to our success and to the integrity of our values, goals and outcomes is the correspondence between what we say we should do and what we actually do. Finally the panelists will make specific recommendations which include 1) examining other models, such as Positive Behavioral Supports, that have a track record of exportation and promotion 2) strongly supporting behavior analytical entrepreneurial efforts 3) value highly the study and achievement of maintenance and generalization effects 4) recognize that much of the elegant research published in JABA is the experimental rather than applied analysis of human behavior; and 5) reinforce and promote widespread dissemination of our technology and values by creating and supporting two new publications.

HENRY S. PENNYPACKER (University of Florida)
Dr. Henry S. Pennypacker, Professor Emeritus at the University of Florida, has been a major figure in behavior analysis through his contributions in research, teaching, and service. He has made significant contributions to instructional design through his work in precision teaching and his book (with Jim Johnston), "Strategies and Tactics in Behavioral Research", now in its second edition, has become a classic and essential reference on methodology in behavior analysis. Many of his students have become major figures themselves, especially in applied behavior analysis. He helped to establish Florida as a model for behavior-based treatment in the area of developmental disabilities. He is perhaps best known both within and outside the field as the developer of methods and devices for effective training of self-examination for breast cancer and founded a company (Mammatech) to further this potentially life-saving effort. This work has been widely recognized in the behavioral medicine and cancer prevention communities. He served as ABA President in 1986-87 and has been a very active Trustee of the Cambridge Center for Behavioral Studies.
KENT JOHNSON (Morningside Academy)
Dr. Kent Johnson graduated from Georgetown University and received his M.S. and Ph.D. in psychology from the University of Massachusetts in Amherst. Dr. Johnson founded Morningside Academy, in Seattle, Washington, in 1980, and currently serves as its Executive Director. Morningside is a laboratory school for elementary and middle school children and youth. Morningside investigates effective curriculum materials and teaching methods, and has provided training and consulting in instruction to over 90 schools and agencies throughout the USA and Canada since 1991. Dr. Johnson has published several seminal papers about research-based curriculum and teaching methods. Most recently he published a book, “The Morningside Model of Generative Instruction: What It Means to Leave No Child Behind,” with Dr. Elizabeth Street (2004, Cambridge Center for Behavioral Studies). Dr. Johnson is also a co-founder of Headsprout, Inc., a Seattle-based company funded by investors to develop web-based, interactive, cartoon-driven instructional programs. Prior to founding Morningside, Dr. Johnson was professor at Central Washington University, director of staff training at the Fernald School in Massachusetts, and instructional designer at Northeastern University in Boston
RICHARD M. FOXX (Pennsylvania State University)
Dr. Richard M. Foxx is a Professor of Psychology at Penn State Harrisburg. He is a Clinical Adjunct Professor of Pediatrics at the College of Medicine of the Pennsylvania State University. Dr. Foxx has written seven books. He has written over 130 scientific articles and has made 13 training films on the use of behavioral principles. He has given over 1500 talks and workshops. Dr. Foxx is an internationally recognized expert in treating behavioral problems. He has lectured in 10 foreign countries and 47 states throughout the United States. He is the editor of the journal, Behavioral Interventions. He was the co-editor-in-chief of Analysis and Intervention in Developmental Disabilities, is on the editorial board of eight scientific journals and is the consulting editor for the Research Press Special Education Series. Dr. Foxx is a fellow in Divisions 12, 25, 33, 37, and 53 of the American Psychological Association, as well as a Fellow in the American Psychological Society and the American Association on Mental Retardation. He was the President of the Association for Behavior Analysis. Dr. Foxx was President of the Division of Mental Retardation and Developmental Disabilities of the American Psychological Association. He has served as an expert witness in a number of court cases involving the developmentally disabled including Youngberg vs. Romeo which was heard by the U.S. Supreme Court. One of his books, Toilet Training in Less Than a Day, has sold over two million copies and has been translated into seven languages, and one of his training films, "Harry" (the treatment of a self-abusive man), has won numerous cinematic awards.



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