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| Professional Development Series: Creating and Marketing Behavior Analytic Products |
| Sunday, May 30, 2010 |
| 3:00 PM–4:20 PM |
| Texas Ballroom Salon E (Grand Hyatt) |
| Area: EDC/TBA; Domain: Service Delivery |
| Chair: Timothy C. Fuller (University of Nevada, Reno) |
| JANET S. TWYMAN (Headsprout) |
| STEPHEN E. EVERSOLE (Behavior Development Solutions) |
| MICHAEL J. MALONEY (Teach your Children Well) |
| Abstract: An interested behavior analyst can often find workshops, books, and conference sessions that propose to teach them how to begin and run their very own behavior analytic business. Most often, these workshops converge upon the intricacies involved in setting up and managing a company that provides direct human services such as autism treatment or behavior support for schools or the private sector. While this is an important skill-set, and any behavior analyst could benefit from its addition to their repertoire, this panel will discuss the other side of entrepreneurial activity – product development and sales. This panel contains behavior scientists who have utilized their expertise to create teaching products that they subsequently marketed successfully to an audience that ranges from young children to adult professionals seeking certification. They will share their story and the history that set the stage for their entrepreneurial behavior allowing for mainstream dissemination. |
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