|Greening Business Practices With Behavior Analysis|
|Sunday, August 5, 2012|
|9:00 AM–10:20 AM |
|Great Hall Meeting Room 3|
|Area: CSE; Domain: Applied Research|
|CE Instructor: Mark P. Alavosius, Ph.D.|
|Chair: Mark P. Alavosius (University of Nevada, Reno)|
|Discussant: Darnell Lattal (Aubrey Daniels International)|
|SANDY KNOTT (Supervalu, Inc.)|
|EMILY MICHELLE LEEMING (University of Nevada, Reno)|
|RAMONA HOUMANFAR (University of Nevada, Reno, and Cambridge Center for Behavior Studies)|
Corporate might, in its supply of goods and services to countless consumers, exert powerful influence on the sustainability of communities. Huge potential for large-scale behavior change resides within the marketing efforts, manufacturing sites, supply chains and distribution efforts of businesses and industries. Some corporations adopt eco-friendly practices and technologies, reduce their negative externalities, educate consumers about environmental concerns and demonstrate responsible leadership in regard to stewardship of environmental resources. Others engage in "greenwashing" and purport to protect the environment, but this may be a marketing ploy with little real impact. This session considers best practices toward sustainability within corporate settings and explores methods to identify and celebrate leading corporate citizens who protect or restore our environments. Sustainability programs within Supervalu Inc. and the Embassy Suites Lake Tahoe (Hilton Corp.) are used as examples of behavior change supported by corporate leadership with demonstrated positive impact. Methods to verify eco-friendly outcomes are considered in the context of accreditation of ‘green’ practices by independent, third-party advocate organizations.
Conference attendees who plan to participate in this breakout session are asked to add this event to their personal schedules (below) to help with discussion planning.
|Instruction Level: Basic|
|Target Audience: |
BACB-certified behavior analysts and licensed psychologists.
|Learning Objectives: At the conclusion of this session, participants should be able to do the following:|
1. Identify and celebrate leading corporate citizens who protect or restore our environments.
2. Identify “greenwashing” practices that purport to protect the environment, but may be marketing ploys with little real impact.
3. Verify eco-friendly outcomes in the context of accreditation of “green” practices by independent, third-party advocate organizations.