Association for Behavior Analysis International

Corporate might, in its supply of goods and services to countless consumers, exert powerful influence on the sustainability of communities. Huge potential for large-scale behavior change resides within the marketing efforts, manufacturing sites, supply chains and distribution efforts of businesses and industries. Some corporations adopt eco-friendly practices and technologies, reduce their negative externalities, educate consumers about environmental concerns and demonstrate responsible leadership in regard to stewardship of environmental resources. Others engage in "greenwashing" and purport to protect the environment, but this may be a marketing ploy with little real impact. This session considers best practices toward sustainability within corporate settings and explores methods to identify and celebrate leading corporate citizens who protect or restore our environments. Sustainability programs within Supervalu Inc. and the Embassy Suites Lake Tahoe (Hilton Corp.) are used as examples of behavior change supported by corporate leadership with demonstrated positive impact. Methods to verify eco-friendly outcomes are considered in the context of accreditation of ‘green’ practices by independent, third-party advocate organizations.

Conference attendees who plan to participate in this breakout session are asked to add this event to their personal schedules (below) to help with discussion planning.

BACB-certified behavior analysts and licensed psychologists.