Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


2012 Behavior Change for a Sustainable World Conference

Event Details

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Invited Paper Session #10
CE Offered: PSY/BACB

Behavior Change for a Sustainable World

Saturday, August 4, 2012
8:30 AM–9:30 AM
US Bank Conference Theater
Area: CSE; Domain: Applied Research
Instruction Level: Basic
CE Instructor: William L. Heward, Ph.D.
Chair: Richard W. Malott (Western Michigan University)
WILLIAM L. HEWARD (The Ohio State University)
William L. Heward, Ed.D., BCBA, is professor emeritus in the College of Education and Human Ecology at The Ohio State University (OSU) where he helped train special education teachers for 30 years. Dr. Heward was as a senior Fulbright scholar in Portugal, a visiting scholar at the National Institute of Education in Singapore, a visiting professor of psychology at Keio University in Tokyo and the University of Sao Paulo, Brazil, and has given lectures and workshops in 14 other countries. His publications include more than 100 journal articles and book chapters and nine books, including Exceptional Children: An Introduction to Special Education, Tenth Edition (2013), and Applied Behavior Analysis, Second Edition (2007, co-authored with his OSU colleagues John Cooper and Tim Heron), which have been translated into several foreign languages. Awards recognizing Dr. Heward's contributions to education and behavior analysis include the Fred S. Keller Behavioral Education Award from the American Psychological Association's Division 25, the Distinguished Psychology Department Alumnus Award from Western Michigan University, and the Ellen P. Reese Award for Communication of Behavioral Concepts from the Cambridge Center for Behavioral Studies. A fellow and past president of the Association for Behavior Analysis International, Dr. Heward's research interests include "low-tech" methods for increasing the effectiveness of group instruction and adaptations of curriculum and instruction that promote the generalization and maintenance of newly learned knowledge and skills.  

For decades earth scientists have issued fact-filled warnings about our planet’s declining health and its diminishing ability to sustain human activity. Human behavior is responsible for both of these problems, and changing our behavior is the only solution. While behavior analysis has made important contributions to other spheres—improving education, helping people adopt healthier life styles, making highways and factories safer, caring for people exhibiting challenging and life-threatening disorders—it has paid far too little attention to the impact of human behavior on the only home we have. But this is changing. I will identify and offer examples of why behavior analysts are uniquely poised to contribute to a broad range of interventions to promote the husbandry of our planet's resources, restore damaged eco-systems, and help prepare us to cope with the inevitable challenges to come.

Target Audience:

BACB-certified behavior analysts and licensed psychologists.

Learning Objectives: At the conclusion of this session, participants should be able to: 1 Describe key characteristics of behavior analysis that distinguish it from traditional approaches to behavior change. 2. Identify applications of behavior principles to promote environmentally friendly behavior. 3. Describe opportunities for behavior analysts to help develop and evaluate programs that effectively promote sustainable practices.



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