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| Designing Sustainable Behavior Change with Habit Design |
| Saturday, May 28, 2016 |
| 8:00 AM–3:00 PM |
| Columbus Hall AB, Hyatt Regency, Gold East |
| Area: OBM; Domain: Service Delivery |
| CE Instructor: Douglas A. Johnson, Ph.D. |
| MICHAEL KIM (Habit Design), DOUGLAS A. JOHNSON (Western Michigan University) |
| Description: Programs that “motivate behavior change” frequently fail to generate sustained engagement: over 80% of those who attempt to create new, healthy behaviors still fail at continuing their training after just the first 30 days. Corporate lifestyle management programs return only $0.50 for every $1 invested. The CDC attributes 80% of chronic conditions to this inability to form successful wellbeing habits, resulting in almost $1 trillion in lost productivity. The problem isn’t that people resist change, but they resist being changed. While health promotion may motivate episodic, temporary changes, when it comes to creating lasting results, learning the skill of creating habits is what is vital for long-term behavior change. The reason: While motivation may get you started, habit keeps you going. Developed by licensed, clinical psychologists from Yale and the University of Washington, this workshop covers best practices in the design of sustainable behavior change protocols that have led to the successful training of unconscious, daily habits, derived from more than eight years of clinical testing of evidence-based research from over 100 behavioral researchers. More than 500 companies and 100,000 employees helped to clinically test and refine the tools, methods, and techniques which serve as the focus of this session.
Attendees should download the Poll Everywhere app before the workshop. It is available for iOS and Android. |
| Learning Objectives: At the conclusion of the workshop, the participant will be able to: (1) identify 4 key ingredients that must be present for creating successful behavior change; (2) differentiate and diagnose behavior change into 15 distinct classes; (3) define 3 key strategies that successfully harness motivation for sustainable behavior change; (4) translate 15 design principles and tactics to create winning recipes for training new habits, or “habit designs;” (5) apply 5 impactful tactics for creating lasting, self-perpetuating communities of practice. |
| Activities: Workshop objectives will be met through a balanced presentation of lecture, guided practice, video observation, real-time mobile polling, and group discussion & exercises. Supplemental printed material will be provided in order to support participant learning. |
| Audience: Individuals interested in developing long-term practices to sustain initial behavior change. |
| Content Area: Practice |
| Instruction Level: Basic |
| Keyword(s): Contingency Management, Habits, Routinization, Social Contagion |