Earning grants is a high achievement in research-based academic careers. Moreover, some careers in academia carry a grant requirement for tenure. Given this contingency, behavior analysts must propose and conduct research that is appealing to a broad audience. Both basic and applied research must be innovative, have a significant impact on the human condition, and be described in a manner that is easily consumed by diverse groups to achieve the grant-gaining x-factor. The current emphasis on earning grants may seem intimidating for new behavior analysts. In an effort to decrease some of the elusiveness of the task, expert panelists will discuss their experience with navigating the grant world. Each panelist will discuss how they entered the grant scene, how their grant writing has evolved over time, and how they communicate behavior principles to funding agencies. They will provide their top tips and recommendations on grantsmanship. Finally, the audience will have an opportunity to ask questions to panelists.