|The Utility and Ubiquity of Joint Control: Making Use of Joint Control in Teaching
|Saturday, May 25, 2013
|2:00 PM–2:50 PM
|Ballroom A (Convention Center)
|Area: VRB/EDC; Domain: Theory
|PSY/BACB CE Offered. CE Instructor: David W. Sidener, Ph.D.
|Chair: Barbara E. Esch (Esch Behavior Consultants, Inc.)
|Presenting Author: DAVID W. SIDENER (Garden Academy)
Joint control is a process identified and named by Lowenkron in several papers from 1984-2004, in which the same verbal topography is emitted under two different operant contingencies, for instance a tact and an echoic. Emission of these matching topographies then facilitates an additional response, such as a selection response or some other form of identifying an additional stimulus. The value of this process can be easily seen in the case of teaching a child with language deficits to do something relatively complex, delayed, or both. Let's say you're teaching a child to go to another room to get something. The stimulus "Go to the office to get a ruler" is completely gone immediately after it is said, unless it is preserved by repeating it. The repetition, an echoic, then self-echoic provides the means for a joint control event upon tacting the item, "ruler." Joint control thus provides an explanation for listener behavior using Skinner's verbal operants. This requires the "listener" to actually function as speaker. This tutorial will describe the workings of the joint control model, the verbal operant processes that underlie the model and applications of joint control in applied behavior analysis contexts. Current research findings in this area will be presented.
|Instruction Level: Intermediate
Although this is an intermediate to advanced topic, there will be an emphasis on making joint control both approachable and useful to the practitioner. It will be helpful if participants have a working knowledge of Skinner’s verbal operants.
This address will be targeted to bright, enthusiastic behavior analysts who have an interest in making use of the concepts from verbal behavior. It will be of special interest to students of verbal behavior, master’s and doctoral-level clinicians.
|Learning Objectives: At the conclusion of the presentation, the participant will be able to: 1. Identify the components of a joint control episode. 2. Define joint control. 3. Identify several applications of joint control.
|DAVID W. SIDENER (Garden Academy)
|Since 2005, Dr. David Sidener has been the executive director of Garden Academy in New Jersey. Garden Academy offers an educational program based in applied behavior analysis to students with autism and pervasive developmental disorder not otherwise specified. Dr. Sidener has worked in the field of autism treatment since 1986. He completed his Ph.D. in psychology and applied behavior analysis at Western Michigan University under the supervision of Dr. Jack Michael. Dr. Sidener is a board-certified behavior analyst. He has supervised residential treatment programs for children with autism, developed and directed a vocational training program for adults with autism and other developmental disorders and consulted to schools, agencies and families in New Jersey, Pennsylvania, South Carolina, Ohio, Michigan, and Illinois. In 2004-2005, Dr. Sidener was an assistant professor at Lafayette College in Easton, PA. Currently, he is an adjunct professor in Caldwell College's applied behavior analysis graduate programs. During the past several years, Dr. Sidener has presented papers at national and regional conferences on topics such as treatment of stereotypy, incidental teaching, matching to sample and elements of Skinner's analysis of verbal behavior. He has published papers on joint control, treatment of stereotypy, video modeling, manipulation of motivating operations, and treatment of tic disorders.
|Keyword(s): Listener-speaker, Remembering, Teaching language, Verbal behavior
|Consumer Behavior Analysis: Behavioral Economics Meets the Marketplace
|Saturday, May 25, 2013
|3:00 PM–3:50 PM
|Main Auditorium (Convention Center)
|PSY/BACB CE Offered. CE Instructor: Gordon R. Foxall, Ph.D.
|Chair: Donald A. Hantula (Temple University)
|Presenting Author: GORDON R. FOXALL (Cardiff University)
Consumer behavior analysis is concerned with the application of behavioral economics to the marketplace of human purchase and consumption activities. Operant choice is economic behavior: the allocation of limited responses among competing alternatives. Both matching analysis and behavioral economics, which are at the heart of this tutorial, lead to the conclusion that all behavior is choice and can be analyzed in economic terms. Consumer behavior analysis has a more restricted sphere of application: human economic and social choices which involve social exchange. In examining this contribution in its potential to illuminate consumer behavior in situ, the tutorial rangesfrom broad economic psychology that derives from Herrnstein’s discovery of matching, Baum’s formalization of laws of matching,to the ensuing interaction of behavioral psychology and experimental economics pioneered by Hursh, Rachlin and others. The unifying framework of the research presented is the Behavioral Perspective Model (BPM), a critical elaboration of the three-term of contingency of behavior analysis, as it embraces complex economic choice in the marketplace, as well as behavior analytical interpretations of such aspects of consumer choice as attitude-behavior relationships, the adoption and diffusion of innovations, so-called "green" consumer behavior, and addiction as consumer choice.
|Instruction Level: Intermediate
Post-master's behavior analysts, BCBAs
|Learning Objectives: At the conclusion of the presentation, the participant will be able to: 1. Define the Behavioral Perspective Model (BPM), and explain how it elaborates the three-term contingency. 2. Explain the contributions of behavioral economics to understanding patterns of consumer behavior. 3. Translate the techniques underlying the BPM matching analysis to real-world economic situations.
|GORDON R. FOXALL (Cardiff University)
|Gordon Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, United Kingdom, where he directs the Consumer Behaviour Analysis Research Group (CBAR). He holds Ph.D.s in industrial economics and business (University of Birmingham) and in psychology (University of Strathclyde), and a higher doctorate (DSocSc), also from the University of Birmingham. The author of more than 200 refereed papers and more than 20 books, he has held visiting appointments at the Universities of Michigan and Oxford, and is also Visiting Professor of Economic Psychology at the University of Durham. A Fellow of the British Psychological Society (FBPsS) and of the British Academy of Management (FBAM), he is an Academician of the Academy of Social Science (AcSS). His research interests are in psychological theories of choice and their neuroeconomic underpinnings and in the explanation of consumer choice and the behaviour of the marketing firm. His work on the behavioural economics of consumer choice has inaugurated a new area of research, consumer behaviour analysis, which brings behavioural economics and behavioural psychology to the investigation of consumer and marketer behavior in the natural settings of contemporary markets. The most recent monograph to emerge from this research program, The Marketing Firm: Economic Psychology of Corporate Behaviour, co-authored with Kevin Vella, was published by Edward Elgar in 2011. Webpage: http://www.cardiff.ac.uk/carbs/faculty/foxall/index.html
|Keyword(s): behavioral economics, behavioral perspective model, consumer behavior analysis