Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


42nd Annual Convention; Downtown Chicago, IL; 2016

Event Details

Previous Page


B. F. Skinner Lecture Series Paper Session #53
CE Offered: PSY/BACB — 

Designing Sustainable Behavior Change

Sunday, May 29, 2016
11:00 AM–11:50 AM
Grand Ballroom AB, Hyatt Regency, Gold East
Area: OBM; Domain: Service Delivery
Instruction Level: Basic
CE Instructor: Douglas A. Johnson, Ph.D.
Chair: Douglas A. Johnson (Western Michigan University)
MICHAEL KIM (Habit Design)
Michael Kim is Founder and CEO of Habit Design, the leading platform for crowdsourcing sustainable behavior change. Over 500 companies and 100,000 people have used Habit Design's behavior-change training to create successful daily habits that last beyond 100 days. Clinically tested by licensed, published clinical psychologists, Habit Design transforms training into automatic, habitual routines. Built on evidence-based research from over 100 behavioral scientists, the simple, easy, and effective training includes three main components: coaching, practice teams, and rewards.

Programs prioritizing ?motivating Behavior Change? frequently fail to generate sustained engagement: over 80% of employees who attempt to create new, healthy behaviors still fail at continuing their training after just the first 30 days, and corporate lifestyle management programs return only $0.50 for every $1 invested (RAND, 2015). The CDC attributes 80% of chronic conditions to this inability to form successful wellbeing habits, resulting in almost $1 Trillion in lost productivity alone (CDC, 2009). The problem is not that people resist change, but they resist being changed. While health promotion can motivate employees to make episodic, temporary changes, when it comes to creating lasting results, learning the skill of creating new habits is what is vital for long-term Behavior Change. The reason: While motivation may get you started, habit keeps you going. Developed by licensed, clinical psychologists from Yale and the University of Washington, this session covers best practices in the design of sustainable Behavior Change systems that have led to the successful training of unconscious, daily habits, derived from more than eight years of clinical testing of evidence-based research from over 100 behavioral researchers. Habit Design has trained more than 500 companies and 100,000 employees - from UnitedHealthcare, Humana, Aetna, Kaiser Permanente, Stanford Medical School, Boeing, Google, The White House, and many others.

Target Audience: Practitioners in the field.
Learning Objectives: At the conclusion of the presentation, the participant will be able to: (1) identify four key ingredients that must be present for creating successful behavior change; (2) differentiate and diagnose behavior change into fifteen distinct classes; (3) define three key strategies that successfully harness motivation for sustainable behavior change; (4) translate design principles and tactics to create winning recipes for training new habits, or "habit designs."



Back to Top
Modifed by Eddie Soh