Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


First International Conference; Italy, 2001

Event Details

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Panel #71
Behavior Analysis and Instructional Design Meet Hollywood
Friday, November 30, 2001
10:00 AM–10:50 AM
Cloister of the Cypress Hall
Area: EDC; Domain: Applied Behavior Analysis
Chair: Janet S. Twyman (Headsprout, Inc.)
T. V. JOE LAYNG (Headsprout, Inc.)
KENT JOHNSON (Headsprout, Inc.)
GREG STIKELEATHER (Headsprout, Inc.)
Abstract: Headsprout, Inc. is a education company leveraging the internet to teach one of the most fundamental human survival skills--reading. Headsprout’s early reading program can take non-reading child to reading at the mid second grade level, guaranteed, by interacting on-line with engaging web cartoons. It does this by merging behavior science, instructional design and discovery through empiricism with Hollywood--or at least the Hollywood-like production of instructional episodes. The internet is rapidly becoming a valuable portal for the dissemination of behavioral technology, and a forum for improving lives through applications of behavior science. Many more people can be reached simultaneously over the internet than locally in classrooms, business, or treatment centers. Headsprout has built a system that not only delivers the strategies and tactics of behavior analysis and instructional design to the masses, but in turn is informed by the behavior of individuals using the program. All of this is done in the context of appealing game like activities. This panel discussion will describe the benefits, pitfalls and learning curve associated with the union of science and multimedia internet production.



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