Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.


35th Annual Convention; Phoenix, AZ; 2009

Workshop Details

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Workshop #W30
CE Offered: None
CANCELLED: How Behavior Analysts should Interact With the Media: Dissemination Strategies
Friday, May 22, 2009
10:00 AM–5:00 PM
North 130
Area: TBA; Domain: Service Delivery
CE Instructor: Melissa Nosik, Master's
Chelsea Wilhite (California State University, Fresno), Josh Pritchard (University of Nevada, Reno), MELISSA NOSIK (University of Nevada, Reno)
Description: Currently, our field suffers from poor public image. Our bad reputation can often be traced back to misrepresentations in media and online. This workshop specifically sets the stage for behavior analysts to learn some specific skills to interact with the media to further our presence and improve our public image. Many times, those interviewed about behavior analysis are not experts within the field. This workshop will provide strategies to place ourselves in the position to answer questions about our expertise, rather than leaving it up to those who have none. It will provide attendees with ethical considerations and scenarios, specific interview skills, and an overview of alternative media such as viral web ads, video share sites, and social networking that may be of use to our field. Participants can expect to be actively engaged with information packed content laced with humor and guided by leaders in the Dissemination SIG as well as an Emmy award winning journalist.
Learning Objectives: Participants will be able to: Identify and problem-solve ethical situations probable for engaging with media Identify and engage in specific strategies to engage effectively with the media. Identify and understand the importance of alternative media sources.
Activities: Activities will include: Discussing and problem-solving ethical Scenarios Hands on training for interacting with media Role playing interview situations Demonstration of effective alternative media strategies
Audience: Professionals with desire to disseminate behavior analysis Professionals with specific areas of expertise who would like to contribute to popular knowledge Professionals who are in positions to collaborate with media outlets
Content Area: Practice
Instruction Level: Basic



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