Association for Behavior Analysis International

The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.

Extending the Reach of Applied Behavior Analysis to Health and Social Justice Domains

Bethany Raiff (Rowan University)

Invited Paper



Biography:Dr. Raiff graduated from the University of Florida in 2008 with her Ph.D. in Psychology, with an emphasis in Behavioral Pharmacology. She worked as a principal investigator for four years at the National Development and Research Institutes, Inc. in New York City before moving to the Department of Psychology at Rowan University in 2012 where she is currently a Full Professor and the Director of the Health and Behavioral Integrated Treatments (HABIT) Research Unit. Dr. Raiff's primary research interests include developing and evaluating the integration of technological innovations with behavioral economic interventions addressing a wide array of topics, including smoking, opioid use disorder, physical activity, diabetes management, and social justice. Dr. Raiff has been the recipient of numerous NIH grants to develop and evaluate smartphone and technology delivered contingency management interventions. She serves as an Associate Editor for the Journal of Applied Behavior Analysis and is the current President of the Division 25 of the American Psychological Association.


Abstract: Applied behavior analysis has been successfully disseminated in the domains of autism and developmental disabilities. Although the science and technology of behavior analysis is relevant and is being used effectively in other domains such as health and addiction, these areas receive less attention in the field and do not have clear career pathways. I will review a wide range of applications of applied behavior analysis within these less well-known domains, such as addiction, physical activity, diabetes management, and social justice. Finally, I will discuss potential barriers to the dissemination of applied behavior analysis within these domains, along with some potential next steps.


Modifed by Eddie Soh