Association for Behavior Analysis International

Presenting Author: Doreen Granpeesheh, Ph.D.

At ABAI's 20th Annual Autism Conference in January 2026, Dr. Doreen Granpeesheh presented The Secret to Lasting Impact: Where Science, Service and Business Converge. Applied Behavior Analysis (ABA) has long been recognized for its clinical rigor and impact on patient outcomes—but sustaining and scaling effective clinical services demands more than science alone. This presentation explores the often-overlooked business dimensions of running a successful ABA organization, where clinical excellence must intersect with operational efficiency, financial sustainability, and strategic leadership.

Target Audience:

This session is designed for behavior analysts, clinical directors, practice owners, and emerging leaders in ABA organizations who want to expand their impact beyond clinical delivery. It will be particularly valuable for professionals seeking to integrate evidence-based clinical practice with sound business operations, financial sustainability, and strategic leadership. Both seasoned practitioners and those new to management roles will benefit from insights on aligning science, service, and business for long-term success.

Learning Objectives: 

1. Analyze the key operational and financial drivers that impact the success of ABA clinical services
2. Apply Strategic leadership principles to scale ABA services while maintaining quality
3. Evaluate opportunities for growth and innovation in the ABA business landscape

Instruction Level: Intermediate